AI Insights · Timothy · July 2025
Top Business Finance & Solutions Apps in Kenya, Q2 2025
Explore the performance of the top business finance and solutions apps in Kenya during Q2 2025, with insights on downloads and active user trends.
During the second quarter of 2025, the top business finance and solutions applications in Kenya exhibited varied performance metrics across downloads and active users. Here’s a detailed look at the trends for these top apps.
M-PESA for Business from Safaricom PLC showed a steady increase in weekly downloads, starting at approximately 6.9K at the beginning of April and peaking at 12.4K by mid-June. Weekly active users also saw a positive trend, growing from 215K to around 230K by the end of June.
Kopo Kopo - Payments and Loans experienced fluctuations in weekly downloads, with a notable peak of 3.1K in early June. However, specific data on active users was not available.
PayPal Business had a consistent download rate, with numbers ranging between 1.5K and 2.1K throughout the quarter. Active users showed a slight increase, reaching up to 8K by the end of June.
Accounting App - Zoho Books from Zoho Corporation maintained a steady download rate, with a minor increase towards the quarter's end, reaching 1.8K. Weekly revenue saw fluctuations, peaking at $178 in early June, while active users gradually increased to nearly 5.8K.
BillUp: Easy Invoice Maker showed a significant rise in weekly downloads, particularly during May, with numbers reaching up to 4K. Active user numbers also grew, peaking at over 13K in mid-June.
These insights are drawn from Sensor Tower’s comprehensive data analysis. For more detailed analytics and insights, visit Sensor Tower's platform.
